Free Tool · Heavy Duty Leads

What's your real cost per lead?

Built for high-ticket local service operators. Plug in your numbers, get an honest read in 30 seconds. No accounts. No nonsense.

Required Inputs

Monthly marketing spend ($)

Total leads (last 30 days)

Enter your spend and leads to see your blended cost per lead.

Want more detail? (channels, close rate, deal size, margin)

Per-channel Breakdown

Funnel Math (optional)

Close rate (%)

Type a whole number (e.g. 30 for 30%)

Avg deal size ($)

Your average closed-customer revenue

Gross margin (%)

Whole number (e.g. 40 for 40%)

When you're ready

Want help cutting your CPL in half?

We help high-ticket local operators stop bleeding spend on broken channels — and rebuild a system that fills the calendar without referrals or hope.