The Booked Solid System

Stop renting leads. Own your traffic and your pipeline.

Angi sells the same lead to four other contractors the moment you hang up. The Booked Solid System builds your site, grows your rankings, converts your visitors, and runs your ads as one integrated system. Calls come to you first, and keep coming after you stop paying anyone else.

See how it works
  • Top Rated Plus on Upwork (top 1%)
  • 100% Job Success Score
  • You own everything we build

Third-party verified credentials

  • Top 1%

    Top Rated Plus on Upwork

  • 100%

    Job Success Score

  • $300K+

    Earned on platform

  • 6+ yrs

    Local demand gen

The Rented-Leads Trap

You're not buying leads. You're renting them.

And the landlord can raise the rent whenever they want.

  • Angi sold that same lead to your competitor three minutes ago.

    Lead directories don't work for you. They work against you. The moment a homeowner submits a form, that lead goes to four or five contractors at the same time. Whoever calls first wins. You're in a sprint before you even know the job exists.

  • Stop paying and the phone goes quiet.

    You have zero to show for it when you walk away. No rankings. No site that converts. No pipeline. Everything you paid for disappears the day you cancel.

  • The math gets worse every year.

    Lead directories charge more because they can. More contractors bidding for the same pool of leads means each lead costs more and converts less. You're on a treadmill that gets harder to stay on.

Rent vs Own

What rented leads cost you versus what a pipeline you own builds for you.

Rented leads (Angi / HomeAdvisor)

  • Same lead sold to 3-5 contractors
  • You race to the phone every time
  • Stop paying, calls stop immediately
  • No site, no rankings, nothing left
  • Price goes up every year
  • Platform owns the relationship

Owned system (The Booked Solid System)

  • Calls come to you first, and only to you
  • A site built to convert, on your hosting and domain
  • SEO that ranks you organically and compounds over time
  • Ads bring instant traffic while SEO builds
  • Site, rankings, and data are yours forever
  • Cost per lead drops as SEO matures
  • You own the customer relationship

What You Get

Four pieces. One system. One outcome: booked jobs.

These four things only work when they work together. We build all of it and run it until calls are coming in. You get found, you get clicked, and you get booked.

  • Web design : a site built to convert

    Fast, mobile-first, and wired to turn visitors into phone calls. Lives on your hosting, your domain, your files. Yours to keep forever.

  • SEO : get found for free, over time

    Location pages, service pages, content, and citations that push you up Google organically. Free traffic that compounds every month and keeps working whether or not you run ads.

  • CRO : turn visitors into booked jobs

    More traffic only matters if it converts. We optimize every page and call-to-action so visitors pick up the phone or fill out the form, not just browse and bounce.

  • Paid ads : instant traffic while SEO builds

    We set up, launch, and manage your Google Ads. You pay Google directly. Ads bring calls in week one while SEO does its work in the background.

The Guarantee

3 months of work. 3 months of guarantee.

Book more work than you spend with me, or I keep working free until you do. That's not a tagline. It's the deal.

  • 90 days to prove the system works for your business
  • If calls don't cover what you spent, I keep working free until they do
  • You fund the ad budget, paid directly to Google. I manage it for you.
  • No hostage clauses. Everything we build is yours to keep regardless.

How It Works

Three steps. Zero gray area.

  1. I build your site free of the lock-in. You own it from day one.

    We build a fast, mobile-optimized site on your hosting, your domain. Not ours. Not some proprietary CMS you can never leave. Yours. We preview it with you before anything goes live.

  2. We turn on the whole system. You get found, clicked, and booked.

    Ads go live in week four so calls start coming in now. SEO and CRO work begins in parallel so your rankings and conversion rate build while the ads run. Call tracking shows you exactly what's working in real time.

  3. You book jobs. Or I keep working free until you do.

    At 90 days, if the calls you booked don't cover what you spent with me, I keep optimizing and running the system at no charge until they do. You close the jobs, I deliver the leads.

What Clients Say

Verified Upwork reviews. Real clients, real words.

  • Full Brand Evolution

    "Working with Jack was a game-changer. He pushed us to think bigger and reimagine how we position ourselves. Lead generation improved dramatically. Conversion rates rose. Clients began referring new business organically. What Jack delivered realigned how we communicate to our market."

    CM Client SaaS, Pet Industry
  • Strategic Thinking

    "Jack is worth his weight in gold. His secret sauce is getting you to think broadly and work back into what you should do. He stepped back to ask: what is truly your strategy? What are your goals? Are there creative ways beyond just adding to the noise? He was exactly as capable as advertised."

    SC Client B2B Services
  • Caught Critical Issues

    "Jack was excellent. I went in looking for an SEO expert and he was that but also gave us really solid feedback on usability, look and feel, conversions, and content. He even caught and pointed out something very important to our users that our pages had missed. Easy going guy and an excellent listener."

    EC Client E-commerce
  • Avoided Wasted Money

    "Jack really helped me understand what was wrong. He saved me a lot of money by avoiding nonsense advice other experts focus on. Very easy to talk to and has a lot of experience to share with real life examples of things that work and don't work. I'd hire him again in a heartbeat."

    SR Client Service Business
  • Honest and Budget-Conscious

    "As a small business owner working on a fixed budget, he helped me navigate my options and was very honest about what was really necessary and what can wait. He saved me a lot of money and made me feel more confident about moving forward at a pace and price that works for me."

    PS Client Preschool

FAQ

Questions you probably have.

Do I own the website?

Yes. Full stop. The site lives on your hosting, your domain. Your files. You can hand it to another developer tomorrow with zero friction. We build nothing that locks you to us.

What if I only want SEO, or only want ads?

The four pieces work because they work together. SEO brings you free, compounding traffic over time, but it takes months to build. Ads bring calls now, but the moment you stop paying, the traffic stops. CRO and the site determine whether any of that traffic actually turns into booked jobs. Run any one piece without the others and you get a fraction of the result. That said, if your situation is unusual, we can talk through what makes sense on a call.

Who pays for the ad budget?

You fund the ad budget, paid directly to Google from your own account. We manage the campaigns, the targeting, the bidding strategy, and the optimization. The spend goes to Google, not us. You control the budget and can adjust it at any time.

How does the guarantee work exactly?

Simple: if you don't book more revenue from our leads than what you paid me in the first 90 days, I keep running the system at no charge until you do. I control the lead generation side. You control closing. If the calls aren't converting, we look at the pipeline together. If the calls aren't coming, that's on me to fix.

Which trades do you work with?

All home-services contractors. Concrete, excavation, septic, roofing, HVAC, plumbing, foundation, epoxy and coatings, landscaping, and most other skilled trades. If you run crews and your average job is $1,000 or more, we should talk.

What do I need to get started?

Access to your Google Business Profile, a few photos of your crew and finished work, and about an hour for onboarding. We handle the rest. You focus on the jobs.

What happens after 90 days?

Three options. You take the wheel and run it yourself (everything is yours). We put you on a maintenance plan and keep it running at a lower rate. Or we do another sprint to expand into new markets or services. No pressure, no auto-renewals. We'll talk through what makes sense when we get there.

Ready to start?

Get a free mockup of your new site.

We'll build a preview of what your site could look like, specific to your trade and your market, before you commit to anything. No cost, no obligation.

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