6 founding spots left

Stop Paying for Marketing You Can’t Track

The system for local service businesses doing $1M+ revenue ($1K-$5K+ jobs) that shows you exactly which marketing dollars produce jobs—or we work for free until it does.

6+ years experience
Top-Rated Plus on Upwork
You own everything

Prefer to talk? Call us now: 619-304-1894

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5:47 AM. Monday morning.

You’re already awake, staring at the ceiling, doing math in your head.

Two jobs this week. One small repair next week. Then nothing. Just a blank calendar staring back at you.

You check your phone. No voicemails. Refresh email. Nothing.

The local service company 20 miles away just turned down three jobs because he’s booked solid through May.

Same skills. Same market.

He built a system. You’re still hoping.

Sound Familiar?

Here’s what we hear from high-ticket local service businesses every single week.

“I’ve been burned before.”

You paid $800/month for 14 months. They sent reports full of charts you didn’t understand. You finally asked: “Can you show me one job that came from this?” They talked about “attribution” and “brand awareness” for 20 minutes. You canceled. Nothing changed.
“I’m still living on referrals.”

Referrals are great — until January hits. Nobody’s calling, your crew’s sitting around, and you can’t summon a referral when you need it.
“I have a website but it doesn’t do anything.”

It exists. That’s it. It doesn’t rank. It doesn’t convert. It sits there like a digital business card from 2019.
“I have no idea what’s actually working.”

You’ve spent money, but can’t point to a single job. Google Ads. SEO. Facebook. If I asked “Which one produced a job last month?” you couldn’t tell me.
“I don’t have time to figure this out myself.”

You’re running crews and putting out fires. The last thing you need is another vendor to babysit.

Who This Is For

We’re not for everyone. That’s the whole point.

This is for you if:

You're doing $1M+ in annual revenue
Your average job is $1K-$5K+
You've accepted that marketing is non-negotiable to growth
You're currently spending on marketing (or know you need to)
You want to know if it's actually working

This is NOT for you if:

You're still relying primarily on referrals and hoping marketing isn't necessary
You think you can grow without investing in lead generation
You're shopping for the cheapest option
You won't follow up or close the leads we send
You want weekly hand-holding or someone to run your whole business

The System

This isn’t a campaign. It’s infrastructure.

A machine that runs whether you’re thinking about it or not.

Monday morning. Three missed calls from the weekend. You know where each one came from. You know which one’s worth $15K before you even call back.

You raise your prices 15%. Not because you have to. Because you can.

Friday at noon, you’re leaving for your kid’s baseball game. Not sneaking out. Not stressed. Because you know what’s coming next week.

That’s the system. Here’s how we build it:

01
Build

Weeks 1-3
Your website ships fast.
- Custom website that actually converts. Fast. Clean. Works on phones. You preview it before we launch. You own it forever.
- Call tracking on every number. Know where every lead comes from—day one.
- Google Business Profile optimization. Show up in the map pack.
- Location pages for every city and town you work in.
By week 3: Your website is live. Call tracking is running. You're ready to take leads.
02
Launch

Week 4
We turn on the traffic.
- Google Ads. Set up, launched, and managed. You pay Google directly. Leads can start coming in immediately.
- Local Service Ads. The "Google Guaranteed" listings at the top.
- Everything's tracked from the first click. You see where every lead comes from.
End of month 1: Setup is complete. Ads are running. Your phone starts ringing.
03
Scale

Months 2-3
We optimize and compound.
- Real data. Which ads produce? Which pages convert? Which keywords work?
- SEO starts compounding. Blog content. Citations. Backlinks. The work that moves the needle.
- Put more money behind the winners. Kill the losers.
- More content. More areas. More visibility. The system compounds month over month.
By month 3: You know exactly what works. The system runs itself. You're booked solid.

Here's what you'll have when we're done:

Website that ranks & converts

Yours forever
Ads that produce

You own the account
Call tracking

You own the data
A system that runs itself

No babysitting required

And if you're not seeing more leads? We keep working for free until you do.

Limited Spots

Only 2 founding partner spots left — complete package starting at $5,750.

After these spots fill, pricing starts at $9,850. Same system. Higher price. No exceptions.

Founding partners also get priority communication and direct access—bonuses we won't offer at full price.

This isn't fake scarcity. We're capping early clients so we can deliver results worth talking about.

Cost Comparison

Three ways to get leads. One makes sense.

Here's what it actually costs to build and run a lead generation system.

Build an Internal Team

$30K – $80K+
- 3 – 5 hires to coordinate
- 3 – 6 months to first lead
- 15 – 20+ hrs/wk of your time
- No performance guarantee
Other Vendors

$20K – $60K+
- 4 – 7 vendors to coordinate
- 4 – 8 weeks to first lead
- 5 – 10 hrs/wk of your time
- No performance guarantee
Heavy Duty Leads

Starting at $5,750
- 1 team handles everything
- 2 – 4 weeks to first lead
- ~1 hour/wk of your time
- More leads guarantee

Line item	Build an Internal Team Hire, train, manage	Other Vendors Piece together freelancers & agencies	Heavy Duty Leads One system, one team
Website & Design
Custom website design & development	$5K – $15K	$5K – $10K	Yes
Mobile-first design & page speed optimization	$1K – $3K	$1K – $3K	Yes
Conversion-optimized service pages	$2K – $5K	$2K – $5K	Yes
SEO & Content
Keyword research (100+ targets)	$500 – $2K	$500 – $2K	Yes
Technical SEO setup & configuration	$1.5K – $4K	$1.5K – $4K	Yes
60+ pages of optimized content	$6K – $15K	$6K – $15K	Yes
Service area & location pages	$1K – $3K	$1K – $3K	Yes
Google Ads
Campaign architecture & setup	$1K – $2.5K	$1K – $2.5K	Yes
Ongoing management & optimization (3 mo)	$1.5K – $4.5K	$1.5K – $4.5K	Yes
Local Presence
Google Business Profile optimization	$500 – $1.5K	$500 – $1.5K	Yes
GBP posts & ongoing management	$600 – $1.8K	$600 – $1.8K	Yes
Citation building (50+ directories)	$300 – $1K	$300 – $1K	Yes
Tracking & Analytics
GA4 & Search Console setup	$500 – $1.5K	$500 – $1.5K	Yes
Call tracking & lead source attribution	$300 – $800	$300 – $800	Yes
Competitive analysis & market research	$500 – $2K	$500 – $2K	Yes
Weekly performance reporting	$500 – $1.5K	$500 – $1.5K	Yes
Internal Team Overhead
Marketing hire salary (3 months)	$10K – $18K	—	—
Tools & software subscriptions	$600 – $1.5K	—	—
The Bottom Line
Vendors to coordinate	3 – 5 hires	4 – 7 vendors	1 team
Time to first lead	3 – 6 months	4 – 8 weeks	2 – 4 weeks
Your time per week	15 – 20+ hrs	5 – 10 hrs	~1 hour
Performance guarantee	No	No	Yes
You own everything	Yes	Depends on contracts	Yes
Estimated total cost	$30K – $80K+	$20K – $60K+	Starting at $5,750

Website & Design

Custom website design & development

Build an Internal Team: $5K – $15K
Other Vendors: $5K – $10K
Heavy Duty Leads: Yes

Mobile-first design & page speed optimization

Build an Internal Team: $1K – $3K
Other Vendors: $1K – $3K
Heavy Duty Leads: Yes

Conversion-optimized service pages

Build an Internal Team: $2K – $5K
Other Vendors: $2K – $5K
Heavy Duty Leads: Yes

SEO & Content

Keyword research (100+ targets)

Build an Internal Team: $500 – $2K
Other Vendors: $500 – $2K
Heavy Duty Leads: Yes

Technical SEO setup & configuration

Build an Internal Team: $1.5K – $4K
Other Vendors: $1.5K – $4K
Heavy Duty Leads: Yes

60+ pages of optimized content

Build an Internal Team: $6K – $15K
Other Vendors: $6K – $15K
Heavy Duty Leads: Yes

Service area & location pages

Build an Internal Team: $1K – $3K
Other Vendors: $1K – $3K
Heavy Duty Leads: Yes

Google Ads

Campaign architecture & setup

Build an Internal Team: $1K – $2.5K
Other Vendors: $1K – $2.5K
Heavy Duty Leads: Yes

Ongoing management & optimization (3 mo)

Build an Internal Team: $1.5K – $4.5K
Other Vendors: $1.5K – $4.5K
Heavy Duty Leads: Yes

Local Presence

Google Business Profile optimization

Build an Internal Team: $500 – $1.5K
Other Vendors: $500 – $1.5K
Heavy Duty Leads: Yes

GBP posts & ongoing management

Build an Internal Team: $600 – $1.8K
Other Vendors: $600 – $1.8K
Heavy Duty Leads: Yes

Citation building (50+ directories)

Build an Internal Team: $300 – $1K
Other Vendors: $300 – $1K
Heavy Duty Leads: Yes

Tracking & Analytics

GA4 & Search Console setup

Build an Internal Team: $500 – $1.5K
Other Vendors: $500 – $1.5K
Heavy Duty Leads: Yes

Call tracking & lead source attribution

Build an Internal Team: $300 – $800
Other Vendors: $300 – $800
Heavy Duty Leads: Yes

Competitive analysis & market research

Build an Internal Team: $500 – $2K
Other Vendors: $500 – $2K
Heavy Duty Leads: Yes

Weekly performance reporting

Build an Internal Team: $500 – $1.5K
Other Vendors: $500 – $1.5K
Heavy Duty Leads: Yes

Internal Team Overhead

Marketing hire salary (3 months)

Build an Internal Team: $10K – $18K
Other Vendors: —
Heavy Duty Leads: —

Tools & software subscriptions

Build an Internal Team: $600 – $1.5K
Other Vendors: —
Heavy Duty Leads: —

The Bottom Line

Vendors to coordinate

Build an Internal Team: 3 – 5 hires
Other Vendors: 4 – 7 vendors
Heavy Duty Leads: 1 team

Time to first lead

Build an Internal Team: 3 – 6 months
Other Vendors: 4 – 8 weeks
Heavy Duty Leads: 2 – 4 weeks

Your time per week

Build an Internal Team: 15 – 20+ hrs
Other Vendors: 5 – 10 hrs
Heavy Duty Leads: ~1 hour

Performance guarantee

Build an Internal Team: No
Other Vendors: No
Heavy Duty Leads: Yes

You own everything

Build an Internal Team: Yes
Other Vendors: Depends on contracts
Heavy Duty Leads: Yes

Estimated total cost

Build an Internal Team: $30K – $80K+
Other Vendors: $20K – $60K+
Heavy Duty Leads: Starting at $5,750

Ad spend and backlink building are paid separately — you control the budget.

Free Tools

Find out what you're really paying per lead.

Most operators can't tell you their real cost per lead. Two free tools so you can — channel by channel, with CAC and ROAS layered on.

Live calculator

Cost Per Lead Calculator

Plug in your numbers, see your blended CPL instantly. Add channels, close rate, deal size for the full breakdown.

Use the calculator Google Sheet template

CPL Spreadsheet Template

The same math, in a sheet you own. Drop your numbers in, share with your team, track it month over month.

Get the template

Pricing & Plans

Same offer. Different rollout scope.

Every plan includes the same complete lead generation system. Pricing below is your total package cost—not per location. Scope adjusts based on your footprint and operational complexity.

Only 2 of 3 founding partner spots left per plan — prices go up when they're gone Lock in founding rates now. After spots fill, pricing starts at $9,850/mo.

Core
Smaller footprint

Best for: single-market operations with straightforward complexity.

Standard: ~~$9,850~~

Starting at

$5,750

first 90 days • total package

Same core system included:
- Custom high-performance website
- Google Ads setup & management
- Google Business Profile optimization
- CRM & call tracking integrations
- More leads guarantee
Scope for this tier: focused local rollout with tighter campaign/account structure.

+ ad spend paid to Google (you control budget)

More leads in 90 days or we work free until you do.
Growth
Multi-location footprint

Best for: multi-city operators needing market-level coordination.

Standard: ~~$18,750~~

Starting at

$10,750

first 90 days • total package

Same core system included:
- Custom high-performance website
- Google Ads setup & management
- Google Business Profile optimization
- CRM & call tracking integrations
- More leads guarantee
Scope for this tier: expanded campaign architecture, location-level execution, and broader reporting.

+ ad spend paid to Google (you control budget)

More leads in 90 days or we work free until you do.
Enterprise
Complex footprint

Best for: franchise, multi-brand, or high-complexity operations.

Standard: ~~$34,500~~

Starting at

$18,750

first 90 days • total package

Same core system included:
- Custom high-performance website
- Google Ads setup & management
- Google Business Profile optimization
- CRM & call tracking integrations
- More leads guarantee
Scope for this tier: cross-market rollout, custom governance, and advanced operational coordination.

+ ad spend paid to Google (you control budget)

More leads in 90 days or we work free until you do.

Not sure which tier fits? We'll map your locations and complexity on a quick fit call.

Pricing note: Prices shown are the total package investment, not per location. Additional markets or complexity may have a small adjustment based on scope—we'll quote exact pricing on the fit call.

What's separate: Ad spend, premium backlinks, and additional services are billed separately—you control the budget.

Need something custom? Not quite a fit for these tiers? We work with unique situations on a case-by-case basis. Book a call and we'll figure it out.

You Own Everything

No hostage situations. Ever.

A lot of agencies build your website on their servers. Run your ads through their account. Set up tracking that they control and you can’t access.

Then you try to leave. And suddenly that website is “proprietary.” Suddenly they need to “migrate” your ads, which takes 6-8 weeks and mysteriously never happens.

That’s not how we operate.

Your Website

On your hosting. Your domain. Your files. Want to hand it to another developer tomorrow? Go for it.
Your Ads Account

We manage it. You own it. You keep it. No hostage situations.
Your Call Tracking

Your account. Your data. Your recordings. All of it.

We don’t trap clients. We get results good enough that you’d never want to leave.

Why Us

Why this works (when other marketing hasn’t).

1. We do one thing.

We’re not trying to be your logo designer, your social media manager, your “brand strategist,” and your lead gen system all at once. We build lead generation for high-ticket local service businesses. Period.
2. We measure what matters.

Not impressions. Not clicks. Not “engagement.” Jobs. Revenue. Money in your account.
3. We’ve done this before.

6+ years in digital marketing. Top-Rated Plus on Upwork. We’ve built systems that work and now apply them to high-ticket local service businesses.
4. We put our money where our mouth is.

The guarantee isn't marketing fluff. If you're not seeing more leads, we keep working for free until you do.

The Guarantee

More Leads in 90 Days. Or We Work For Free.

We're not going to promise you'll be a millionaire by Tuesday. We're not going to guarantee you'll close every lead. We're not going to make claims we can't back up.

If you're not seeing more qualified leads compared to your baseline within 90 days, we keep working for free until you do.

We control the lead generation. You control the closing. That's how this should work. If we don't deliver more leads—measurable, trackable, qualified leads—we keep optimizing and working until we do.

Who's Behind This

I got tired of my own industry.

I've spent 6+ years in digital marketing. I've been Top-Rated Plus on Upwork. I've seen how this industry works from the inside.

And honestly? Most of it is garbage.

Agencies charging $800/month to send you a PDF full of charts you don't understand. "SEO experts" who can't show you a single job their work produced. Consultants who talk about "brand awareness" when you just need your phone to ring.

I got tired of watching local service business owners get burned. Tired of seeing good businesses throw money at marketing that doesn't work. Tired of an industry built on confusion and excuses.

Heavy Duty Leads is different.

We track everything. We show you exactly which dollars made your phone ring. And if we don't deliver real results—closed jobs, money in your account—we work for free until we do.

That's not a marketing gimmick. It's how this should have always worked.

Client Success Stories

Here's what clients say after working with us.

Full Brand Evolution

"Working with Jack was a game-changer. He pushed us to think bigger and reimagine how we position ourselves. Lead generation improved dramatically. Conversion rates rose. Clients began referring new business organically. What Jack delivered realigned how we communicate to our market."

CM Client SaaS, Pet Industry
Strategic Thinking

"Jack is worth his weight in gold. His secret sauce is getting you to think broadly and work back into what you should do. He stepped back to ask: what is truly your strategy? What are your goals? Are there creative ways beyond just adding to the noise? He was exactly as capable as advertised."

SC Client B2B Services
Caught Critical Issues

"Jack was excellent. I went in looking for an SEO expert and he was that but also gave us really solid feedback on usability, look and feel, conversions, and content. He even caught and pointed out something very important to our users that our pages had missed. Easy going guy and an excellent listener."

EC Client E-commerce
Avoided Wasted Money

"Jack really helped me understand what was wrong. He saved me a lot of money by avoiding nonsense advice other experts focus on. Very easy to talk to and has a lot of experience to share with real life examples of things that work and don't work. I'd hire him again in a heartbeat."

SR Client Service Business
Honest and Budget-Conscious

"As a small business owner working on a fixed budget, he helped me navigate my options and was very honest about what was really necessary and what can wait. He saved me a lot of money and made me feel more confident about moving forward at a pace and price that works for me."

PS Client Preschool

FAQ

Questions, answered quickly.

How long until I see results?

Most clients start seeing leads within the first 30 days from ads. The system really hits its stride around weeks 6-8 when SEO starts compounding with paid ads. By month 3, you should have a predictable, measurable lead flow.

What if I've been burned by agencies before?

That's exactly why we built the guarantee. We don't get paid to send you reports. We get paid to generate qualified leads. If you're not seeing more leads within 90 days compared to before, we keep working for free until you do.

Do I need to sign a long-term contract?

The founding partner and early adopter pricing covers 3 months of intensive build and management. After that, you can continue with ongoing management (at a reduced rate) or take everything we built and run it yourself. You own all of it either way.

What do I need to provide?

Access to your Google Business Profile, some photos of your work, and about an hour of your time for onboarding. We handle everything else. You focus on running your business and closing the leads we send you.

What if I already have a website?

Great. We’ll use it if it’s fast, mobile-optimized, and converts. If it’s not, we rebuild it. Either way, you own everything. If you want to keep your current site and bolt our system onto it, we can talk about that.

What if I'm not in one of the industries you mentioned?

If you're a local service business with an average job value of $1K-$3K+, we should talk. The system works across most local service niches. Apply and we'll let you know if we're a fit.

What happens after 3 months?

You have three options:

1. You take the wheel. You decide to manage it yourself or work with another company. No hard feelings—but we'll be sad to see you go. Everything we built is yours.

2. We keep it running for you. We put you on a reasonably priced maintenance plan based on your needs. No worrying about your ads, ongoing SEO maintenance, website management, etc.

3. We keep growing your business. Another sprint to get you to the next level based on your goals. New markets, new services, bigger targets—whatever makes sense for where you want to go.

Stop Paying for Marketing You Can’t Track

See if you qualify

5:47 AM. Monday morning.

“I’ve been burned before.”

“I’m still living on referrals.”

“I have a website but it doesn’t do anything.”

“I have no idea what’s actually working.”

“I don’t have time to figure this out myself.”

This is for you if:

This is NOT for you if:

Your website ships fast.

We turn on the traffic.

We optimize and compound.

Here's what you'll have when we're done:

Only 2 founding partner spots left — complete package starting at $5,750.

Build an Internal Team

Other Vendors

Heavy Duty Leads

Website & Design

SEO & Content

Google Ads

Local Presence

Tracking & Analytics

Internal Team Overhead

The Bottom Line

Cost Per Lead Calculator

CPL Spreadsheet Template

Smaller footprint

Multi-location footprint

Complex footprint

Your Website

Your Ads Account

Your Call Tracking

1. We do one thing.

2. We measure what matters.

3. We’ve done this before.

4. We put our money where our mouth is.

More Leads in 90 Days. Or We Work For Free.