Free Tools · Heavy Duty Leads
What's your real cost per lead?
Most operators can't tell you. Two ways to figure it out — channel by channel, with CAC and ROAS layered on. Pick the format that fits how you work.
- Live calculator Recommended
Run the calculator now
Plug in your spend and leads, see your blended CPL instantly. Add channels, close rate, and deal size to see CAC, ROAS, and profit ROAS. Takes 30 seconds.
- Live, in your browser
- No download, no signup to start
- Email gate only for the full breakdown
- Google Sheet template
Grab the spreadsheet template
The same math, in a Google Sheet you own. Drop your numbers in, share with your team, track it month over month. Drop your email and get the copy link instantly.
- One-click "Make a copy" to your Drive
- Channels, CAC, ROAS, profit ROAS — all wired up
- Yours forever, no logins required
When you're ready
Want help cutting your CPL in half?
We help high-ticket local operators stop bleeding spend on broken channels — and rebuild a system that fills the calendar without referrals or hope.