Septic Specialists
Septic Google Ads | Stop Burning Money. Start Booking Jobs.
You tried Google Ads. Burned $2K. Got clicks, not calls. Here's what was missing: negative keyword lists, dedicated landing pages, and call tracking that ties every click to a closed job. We fix all of that for septic companies.
- 6+ years experience
- Top-Rated Plus on Upwork
- You own everything
Takes 2 minutes. We reply within 24 hours.
Sound Familiar?
Here's what we hear from septic companies every single week.
"Nobody thinks about septic until something backs up. Then they call whoever shows up first on Google."
Septic is an emergency business. When a homeowner's system fails, they're not browsing. They're panicking. They're calling the first company they find. If that's not you, that's a $3K-$15K job you just handed to your competitor. First on Google = first to get the call. Every time.
"I've been in this business 20 years. The new company in town has better Google reviews than me."
Twenty years of quality work means nothing if it's invisible online. The new guy isn't better. He just asks for reviews after every pump-out and repair. He responds to every Google review within 24 hours. His listing looks active, yours looks abandoned. We fix that fast.
"I tried running Google Ads. $1,500/month for 6 months. Maybe 2 jobs from it."
Here's what went wrong: broad keywords like "septic service" attracted people looking for DIY advice, septic tank sizes, and jobs at septic companies. No negative keyword list. No dedicated landing page. No call tracking. You were burning cash on clicks that were never going to become jobs. We fix every one of those problems.
"Referrals used to keep me busy. Now I'm sitting around waiting for the phone to ring."
Referrals are great until they're not. One slow month becomes two. Two becomes a quarter. Meanwhile, the guy down the road has a pipeline that doesn't depend on word-of-mouth. He shows up when people search. He shows up when they check Google Maps. He shows up when they need someone now. You can too.
"The big franchise operations are taking over my market. I can't outspend them."
You don't need to outspend them. You need to outrank them locally. National franchises rank for branded terms but struggle with "septic repair near me" in your specific service area. Local SEO, Google Maps, and targeted ads put the local expert — you — above the franchise. Homeowners trust local. We make sure they find you first.
What You Get
Everything you need. Nothing you don't.
Here's what's included in your google ads system:
Campaign strategy & setup
Built around your services, your market, your budget
Keyword research & negative lists
Attract buyers. Block tire-kickers and DIYers.
Dedicated landing pages
Not your homepage. A page built to convert that click into a call.
Call tracking integration
Which ad. Which keyword. Which call. Which job.
Conversion tracking
Track the click all the way to the closed deal
Ongoing optimization
Your cost per job drops every month
And if it doesn't produce at least 2 closed jobs?We keep working for free until it does.
Testimonials
Here's what septic business owners say after working with us.
The System
This isn't a campaign. It's infrastructure.
A machine that runs whether you're thinking about it or not.
We build campaigns that attract $3K-$10K jobs. Not $200 DIY inquiries.
- Deep keyword research for your exact services and service area. "Metallic epoxy garage floor [city]" — not just "epoxy."
- Negative keyword lists that block tire-kickers, DIYers, job seekers, and suppliers. This alone saves most companies $500+/month.
- Custom landing pages for each service. Not your homepage — a page built to convert that specific click into a phone call.
- Conversion tracking set up so every call, form fill, and text is attributed to the exact ad and keyword.
By week 2: Campaigns built. Landing pages live. Tracking in place. Ready to launch.
Ads go live. Phone starts ringing. Every lead tracked.
- Campaigns launched with conservative daily budgets. You pay Google directly — no markup, no hidden fees.
- We monitor daily for the first 2 weeks. Bad search terms get blocked fast. Budget gets shifted to winners fast.
- Call tracking active on every number. Open your dashboard and see: which ad, which keyword, which call.
- Early data tells us what's working. We don't wait 3 months to start optimizing.
End of month 1: Ads are profitable. Calls are coming in. You know exactly where they're from.
Now we make every dollar work twice as hard.
- Kill underperforming keywords. Double spend on the ones booking $5K+ jobs.
- A/B test ad copy and landing pages. Small conversion improvements = big revenue differences.
- Adjust bids by time of day, device, and geography. Data tells us when your best customers search.
- Scale budget toward the campaigns producing real jobs. Not clicks. Not impressions. Jobs.
By month 3: Cost per lead is down. Job volume is up. You know your exact cost to acquire a customer.
The Guarantee
2 Closed Jobs in 90 Days. Or We Work For Free.
If we don't generate at least 2 closed jobs in the first 3 months, we keep working for free until we do.
Not leads. Not traffic. Not rankings. Closed jobs. Money in your account.
No risk. No long-term contract.
FAQ
Questions, answered quickly.
How much ad spend should I budget?
Most clients start at $1,000-$3,000/month in ad spend, paid directly to Google. The right number depends on your market, competition, and capacity. We'll recommend a starting budget on our call based on your goals and scale from there. Some clients scale to $5K+/month once they see the numbers.
I already tried Google Ads. Burned $2K and got nothing. Why would this work?
Because we know exactly why yours failed. Broad match keywords that attracted DIYers. No negative keyword list. Sending clicks to your homepage instead of a dedicated landing page. No call tracking, so you had no idea which clicks turned into anything. We fix every single one of those problems. Every click is tracked to the call. Every call is tracked to the job.
Do you understand the septic industry specifically?
Yes. We know the difference between pump-outs, repairs, and full installations — and the wildly different job values and search intent behind each. We know septic is emergency-driven, that most customers are rural homeowners, and that the sales cycle is short. The system is built for how your customers actually search and buy.
I serve a rural area. Is there enough search volume for this to work?
Rural doesn't mean low demand — it means low competition. Fewer septic companies are investing in online marketing, which means it's cheaper and faster to dominate your service area. We target specific counties, towns, and zip codes where your customers actually live. Even 30-50 searches a month for "septic repair near me" in a low-competition area can produce consistent, high-value jobs.
I mostly do pump-outs. Can you help me get more installation and repair jobs?
That's the exact shift we help septic companies make. Pump-outs keep the lights on, but $8K-$15K installations are what grow the business. We build separate campaigns targeting homeowners who need new systems, replacements, or major repairs — so you get the big jobs alongside your recurring maintenance work.
Septic Services