Roofing Specialists
Roofing Google Ads | Stop Burning Money. Start Booking Jobs.
You tried Google Ads. Burned $2K. Got clicks, not calls. Here's what was missing: negative keyword lists, dedicated landing pages, and call tracking that ties every click to a closed job. We fix all of that for roofing companies.
- 6+ years experience
- Top-Rated Plus on Upwork
- You own everything
Takes 2 minutes. We reply within 24 hours.
Sound Familiar?
Here's what we hear from roofing companies every single week.
"Storm chasers roll in, undercut my price, and disappear. I'm the one left fixing their work."
Every hail season, out-of-state crews flood your market with lowball bids and yard signs. Homeowners can't tell the difference between a licensed local roofer and a guy with a truck and a business card. The ones who survive aren't just better roofers — they're more visible. First on Google. First in the inbox. First to get the call.
"I get 3-4 calls a week. My competitor gets 3-4 a day. Same zip code."
He's not running some secret play. He ranks on page 1 for "roof repair near me." His Google Business Profile has 200+ reviews. His ads show up every time someone searches. You're a better roofer. He just has a better system. That's a $200K+/year gap you're leaving on the table.
"I spent $15K on a marketing company last year. I can't point to a single job from it."
They sent you a monthly report with traffic numbers and click counts. You asked about actual jobs. They talked about "brand awareness" and "long-term strategy." Fifteen grand later, your phone rings the same amount it did before. We don't send you reports about clicks. We track the click to the call to the signed contract.
"Insurance work is drying up. I need retail jobs but don't know how to get them."
Storm work was reliable for years. Now adjusters are tightening, deductibles are rising, and homeowners are going with whoever the adjuster recommends. Retail roofing — full replacements, re-roofs, repairs — is where the margin is. But those homeowners are Googling, and if you're not on page 1, you're not in the conversation.
"I've got 15 years of experience and 40 reviews. The new guy has 180 reviews and he's been open 2 years."
Reviews are the new referral. 93% of consumers read online reviews before hiring a contractor. The roofer with 180 reviews isn't better — he just has a system that asks for one after every job. We build that system. Your reputation catches up to your actual quality.
What You Get
Everything you need. Nothing you don't.
Here's what's included in your google ads system:
Campaign strategy & setup
Built around your services, your market, your budget
Keyword research & negative lists
Attract buyers. Block tire-kickers and DIYers.
Dedicated landing pages
Not your homepage. A page built to convert that click into a call.
Call tracking integration
Which ad. Which keyword. Which call. Which job.
Conversion tracking
Track the click all the way to the closed deal
Ongoing optimization
Your cost per job drops every month
And if it doesn't produce at least 2 closed jobs?We keep working for free until it does.
Testimonials
Here's what roofing business owners say after working with us.
The System
This isn't a campaign. It's infrastructure.
A machine that runs whether you're thinking about it or not.
We build campaigns that attract $3K-$10K jobs. Not $200 DIY inquiries.
- Deep keyword research for your exact services and service area. "Metallic epoxy garage floor [city]" — not just "epoxy."
- Negative keyword lists that block tire-kickers, DIYers, job seekers, and suppliers. This alone saves most companies $500+/month.
- Custom landing pages for each service. Not your homepage — a page built to convert that specific click into a phone call.
- Conversion tracking set up so every call, form fill, and text is attributed to the exact ad and keyword.
By week 2: Campaigns built. Landing pages live. Tracking in place. Ready to launch.
Ads go live. Phone starts ringing. Every lead tracked.
- Campaigns launched with conservative daily budgets. You pay Google directly — no markup, no hidden fees.
- We monitor daily for the first 2 weeks. Bad search terms get blocked fast. Budget gets shifted to winners fast.
- Call tracking active on every number. Open your dashboard and see: which ad, which keyword, which call.
- Early data tells us what's working. We don't wait 3 months to start optimizing.
End of month 1: Ads are profitable. Calls are coming in. You know exactly where they're from.
Now we make every dollar work twice as hard.
- Kill underperforming keywords. Double spend on the ones booking $5K+ jobs.
- A/B test ad copy and landing pages. Small conversion improvements = big revenue differences.
- Adjust bids by time of day, device, and geography. Data tells us when your best customers search.
- Scale budget toward the campaigns producing real jobs. Not clicks. Not impressions. Jobs.
By month 3: Cost per lead is down. Job volume is up. You know your exact cost to acquire a customer.
The Guarantee
2 Closed Jobs in 90 Days. Or We Work For Free.
If we don't generate at least 2 closed jobs in the first 3 months, we keep working for free until we do.
Not leads. Not traffic. Not rankings. Closed jobs. Money in your account.
No risk. No long-term contract.
FAQ
Questions, answered quickly.
How much ad spend should I budget?
Most clients start at $1,000-$3,000/month in ad spend, paid directly to Google. The right number depends on your market, competition, and capacity. We'll recommend a starting budget on our call based on your goals and scale from there. Some clients scale to $5K+/month once they see the numbers.
I already tried Google Ads. Burned $2K and got nothing. Why would this work?
Because we know exactly why yours failed. Broad match keywords that attracted DIYers. No negative keyword list. Sending clicks to your homepage instead of a dedicated landing page. No call tracking, so you had no idea which clicks turned into anything. We fix every single one of those problems. Every click is tracked to the call. Every call is tracked to the job.
Do you work with both residential and commercial roofers?
Yes. Residential and commercial roofing have completely different search patterns, buyer intent, and sales cycles. A homeowner Googling "roof replacement near me" is a different person than a property manager searching "commercial flat roof repair." We build separate campaigns for each so you can see exactly what's working and scale what produces.
I'm in a market flooded with storm chasers. Can you actually help me stand out?
Storm chasers are seasonal. They disappear in October. A real lead gen system builds your authority year-round — reviews, rankings, content, and ads that position you as the established local expert. When storm season hits, you're already at the top. When it ends, you keep getting calls. They don't.
What if I'm trying to shift from insurance work to retail jobs?
That's exactly the transition we help roofers make. Retail jobs — full replacements, re-roofs, upgrades — come from homeowners actively searching online. We put you in front of those searches with SEO, Google Ads, and LSAs. Most roofers who make this shift see higher margins and more predictable revenue within 90 days.
Roofing Services