Foundation Repair Specialists

Foundation Repair Google Ads | Stop Burning Money. Start Booking Jobs.

You tried Google Ads. Burned $2K. Got clicks, not calls. Here's what was missing: negative keyword lists, dedicated landing pages, and call tracking that ties every click to a closed job. We fix all of that for foundation repair companies.

  • 6+ years experience
  • Top-Rated Plus on Upwork
  • You own everything

Takes 2 minutes. We reply within 24 hours.

Sound Familiar?

Here's what we hear from foundation repair companies every single week.

  • "Ram Jack and Olshan are everywhere. I can't outspend a national franchise."

    You don't need to outspend them. You need to outrank them locally. National chains rank for branded searches — people who already know their name. But when a homeowner Googles "foundation repair near me" or "cracks in my foundation," they're looking for a local expert. Local SEO, Google Maps, and targeted ads put you above the franchise in your market. Every time.

  • "Homeowners get 3 quotes and go with the cheapest one. My $12K jobs get undercut to $6K."

    Price shoppers come from broad marketing. When someone clicks a generic ad and lands on a generic page, they treat you like a commodity. The right system attracts homeowners who searched for "structural engineer recommended foundation repair" or "best foundation repair company near me" — people who want the job done right, not the cheapest. Those are $12K-$25K jobs that close.

  • "I paid for leads from HomeAdvisor. Shared with 4 other contractors. Total waste."

    Shared leads are a race to the bottom. You're competing on speed and price against 3-4 other companies who got the same lead at the same time. Our leads are yours. Exclusively. They came from your website, your ads, your Google listing. When they call, they're already looking at your name.

  • "My website looks fine but it doesn't rank and nobody calls from it."

    "Looks fine" and "produces jobs" are two different things. Your website loads in 6 seconds on mobile. It has 5 pages. Your competitor has 80 pages targeting every foundation problem in every city he serves. He shows up when people search. You don't. That's not a design problem — it's a lead gen problem.

  • "Real estate agents used to send me all their work. Now they use whoever the home inspector recommends."

    Referral channels dry up. Real estate agents retire, change markets, or switch to whoever's most visible. Home inspectors recommend whoever shows up first on Google when they search. The companies that build their own pipeline — SEO, ads, reviews — don't depend on a single referral source. Their phone rings regardless.

What You Get

Everything you need. Nothing you don't.

Here's what's included in your google ads system:

  • Campaign strategy & setup

    Built around your services, your market, your budget

  • Keyword research & negative lists

    Attract buyers. Block tire-kickers and DIYers.

  • Dedicated landing pages

    Not your homepage. A page built to convert that click into a call.

  • Call tracking integration

    Which ad. Which keyword. Which call. Which job.

  • Conversion tracking

    Track the click all the way to the closed deal

  • Ongoing optimization

    Your cost per job drops every month

And if it doesn't produce at least 2 closed jobs?We keep working for free until it does.

Testimonials

Here's what foundation repair business owners say after working with us.

  • $89K First Quarter

    "$89K in signed contracts the first quarter. These were real foundation jobs — piers, wall stabilization, drainage. Not $500 crack repairs."

    CS Chris S. Foundation Repair, Houston
  • Beating the Franchises

    "We're outranking Ram Jack and Foundation Works in our entire metro area. I never thought that was possible."

    PG Paul G. Foundation Company, San Antonio
  • 18 Qualified Leads/Month

    "18 qualified leads a month now. Before this we were getting maybe 5-6 and half of them were tire-kickers."

    RJ Robert J. Foundation Repair, Oklahoma City
  • Stopped Buying Shared Leads

    "Canceled HomeAdvisor and Angi within 60 days. The leads from our own system are better quality and they're exclusively ours."

    DM Dave M. Foundation Specialist, Memphis

The System

This isn't a campaign. It's infrastructure.

A machine that runs whether you're thinking about it or not.

  1. 01

    Research & Build

    Week 1-2

    We build campaigns that attract $3K-$10K jobs. Not $200 DIY inquiries.

    • Deep keyword research for your exact services and service area. "Metallic epoxy garage floor [city]" — not just "epoxy."
    • Negative keyword lists that block tire-kickers, DIYers, job seekers, and suppliers. This alone saves most companies $500+/month.
    • Custom landing pages for each service. Not your homepage — a page built to convert that specific click into a phone call.
    • Conversion tracking set up so every call, form fill, and text is attributed to the exact ad and keyword.

    By week 2: Campaigns built. Landing pages live. Tracking in place. Ready to launch.

  2. 02

    Launch & Monitor

    Weeks 3-4

    Ads go live. Phone starts ringing. Every lead tracked.

    • Campaigns launched with conservative daily budgets. You pay Google directly — no markup, no hidden fees.
    • We monitor daily for the first 2 weeks. Bad search terms get blocked fast. Budget gets shifted to winners fast.
    • Call tracking active on every number. Open your dashboard and see: which ad, which keyword, which call.
    • Early data tells us what's working. We don't wait 3 months to start optimizing.

    End of month 1: Ads are profitable. Calls are coming in. You know exactly where they're from.

  3. 03

    Optimize & Scale

    Months 2-3

    Now we make every dollar work twice as hard.

    • Kill underperforming keywords. Double spend on the ones booking $5K+ jobs.
    • A/B test ad copy and landing pages. Small conversion improvements = big revenue differences.
    • Adjust bids by time of day, device, and geography. Data tells us when your best customers search.
    • Scale budget toward the campaigns producing real jobs. Not clicks. Not impressions. Jobs.

    By month 3: Cost per lead is down. Job volume is up. You know your exact cost to acquire a customer.

The Guarantee

2 Closed Jobs in 90 Days. Or We Work For Free.

If we don't generate at least 2 closed jobs in the first 3 months, we keep working for free until we do.

Not leads. Not traffic. Not rankings. Closed jobs. Money in your account.

No risk. No long-term contract.

FAQ

Questions, answered quickly.

How much ad spend should I budget?

Most clients start at $1,000-$3,000/month in ad spend, paid directly to Google. The right number depends on your market, competition, and capacity. We'll recommend a starting budget on our call based on your goals and scale from there. Some clients scale to $5K+/month once they see the numbers.

I already tried Google Ads. Burned $2K and got nothing. Why would this work?

Because we know exactly why yours failed. Broad match keywords that attracted DIYers. No negative keyword list. Sending clicks to your homepage instead of a dedicated landing page. No call tracking, so you had no idea which clicks turned into anything. We fix every single one of those problems. Every click is tracked to the call. Every call is tracked to the job.

Do you understand the foundation repair industry?

Yes. We know the difference between pier installation, wall stabilization, crawl space repair, and drainage solutions — and the completely different search intent behind each. We know your average job is $8K-$25K, that homeowners are terrified of the cost, and that trust is everything in this sale. The system is built for high-ticket, high-trust home services.

I compete against national franchises. How do I win?

National franchises win on brand recognition. You win on local trust. When someone searches "foundation repair near me," Google prioritizes local businesses with strong reviews, optimized profiles, and relevant content. We build all of that. Most franchises have bloated corporate websites that rank poorly at the local level. You're more nimble. We make that your advantage.

My jobs are $10K-$25K. How long does it take to see ROI?

At those job values, you need 1-2 closed jobs to cover the entire engagement. Most clients see their first trackable lead within 30 days and their first closed job within 60. By month 3, the system should be producing enough pipeline to justify itself many times over. If it doesn't produce 2 closed jobs in 90 days, we work for free until it does.