Heavy Duty Leads
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Founding Partner — Limited Spots

Your Complete
Lead Generation System

Everything you need to generate predictable leads for your local service business — in one package. Built, managed, and guaranteed.

Proposal prepared following our discovery call

  • 6+ years in demand gen
  • Top-Rated Plus on Upwork
  • You own everything we build
  • Performance guaranteed

Questions about this proposal? Call us:

619-304-1894

5:47 AM. Monday morning.

You're already awake, doing math in your head. Two jobs this week. One small repair next week. Then nothing. Just a blank calendar staring back at you.

The business owner 20 miles away — same skills, same market — just turned down three jobs because he's booked solid through May. Same trade. Different system.

He knows that if he spends $4,000 on ads this month, he'll close $24,000 in work. Not a guess. A fact. Because every lead is tracked, every dollar is measured, and the system runs whether he's thinking about it or not.

That's what we build. Here's exactly how.

The Problem

Sound Familiar?

  • Referral-Dependent

    Leads come in... sometimes. Good month, bad month, who knows. You can't plan, hire, or scale confidently. Whether you're a roofer, a plumber, an excavation company, or an HVAC pro — you've built yourself a job, not a business.

  • Burned by Agencies

    You've paid $2-3K/month for "marketing." Got dashboards and reports. Couldn't point to a single job it produced. Now you're skeptical of everyone — and you should be.

  • Trying to DIY It

    YouTube videos at 10pm. Messing with Google Ads when you should be sleeping. You're running two businesses now, and neither gets your full attention.

Here's what's supposed to happen instead: Leads come in predictably. You know your numbers. You can plan, hire, and grow without constant stress. And you OWN the system — it doesn't disappear when you stop paying someone. That's what we build.

Verified Results

Don't Take Our Word For It

These are real reviews from verified clients on Upwork and our website. 5-star rating across 49+ completed projects.

  • "When we brought on Jack, we already had some traffic, but we felt stuck. Jack drove results FAST, increasing our substantial organic traffic by at least 30% in just a few weeks. In just a couple months, we almost doubled our revenue."

    Marc Devoe

    Verified Upwork Client

  • "Jack & his team have been with us from day one, taking us from no traffic whatsoever to more than 30,000 organic clicks a month in just a year in one of the most competitive industries on the internet."

    Touvan Sitara

    Verified Upwork Client

  • "One of my biggest concerns has always been getting TOO MUCH organic traffic! Jack helped us tackle 500+ pages of content, a website migration, and even trained my team. He's navigated our challenging industry extremely well."

    Penina Goodman

    200+ Person Company

  • "We saw a 180% increase in Google Traffic, a 150% increase in overall organic traffic, and a nearly equivalent jump in leads — in the first month after optimizations went live."

    Verified Client

    Via Upwork

Is This a Fit?

We're Not For Everyone. That's The Point.

This is for you if:

  • You run a local service business where the average job is $3,000+. Roofing. HVAC. Plumbing. Excavation. Concrete. Electrical. Landscaping.
  • You've been at this for at least 2 years. You have customers, reviews, and revenue between $300K-$2M+.
  • You actually answer the phone — or you have someone who does.
  • You're tired of marketing that feels like a slot machine.

This is NOT for you if:

  • You're brand new and still figuring out whether the business will work.
  • You're shopping for the cheapest option. "Who can do SEO for $200/month?" isn't us.
  • You're not going to follow up on leads. We can make your phone ring — we can't make you answer it.
  • You think marketing is something you "try for a month." This system takes 3 months to build.

The Complete System

What's Included — The Full Breakdown

This isn't a "marketing retainer" where you wonder what you're paying for. This is a complete system with specific deliverables. Here's exactly what you're getting:

01 Brand New Website

Technology & Hosting

  • Built on modern, blazing-fast technology (Astro + Sanity CMS + Vercel hosting)
  • 80+ PageSpeed scores — faster than 90% of competitors
  • Better performance = better rankings = more leads
  • Mobile-first responsive design
  • You own everything — domain, files, content, all data

Design & Development

  • Custom design optimized for lead conversion (not just "looking nice")
  • Clear, compelling calls-to-action on every page
  • Professional copywriting included
  • Two (2) full rounds of revisions during initial build phase
  • Up to ten (10) minor updates per month after launch

Minor updates include: Content edits, small tweaks, image swaps. Changes WE want to make (algorithm updates, new best practices) are always included free. Only exception: major overhauls or scope changes.

Technical Foundation (All Included)

  • Google Analytics 4 setup and configuration
  • Google Search Console setup and verification
  • XML sitemap creation and submission
  • Robots.txt configuration for proper crawling
  • 404 error audit, cleanup, and redirect management
  • Core Web Vitals optimization (speed, interactivity, visual stability)
  • SSL certificate and security hardening
  • Structured data implementation
  • Cross-browser compatibility testing

Bottom line: Professional website that loads fast, converts visitors, and ranks well. You own it completely.

02 Search Engine Optimization (SEO)

Content Creation (60+ Pieces Total)

We don't publish filler. Every page is built to rank and convert.

Service Pages

  • Up to 10 primary service pages, fully optimized
  • Each targets high-intent keywords
  • Conversion-focused copy with clear CTAs and trust signals

Service + Location Pages

  • Up to 300 service + location combination pages
  • 10 services x up to 30 locations per service
  • Example: "Foundation Repair in Denver" + "Foundation Repair in Aurora"
  • Each page optimized for local search terms

Exact page count based on your specific service areas — we'll do as many as make sense for your market.

Blog Content

  • 30 SEO-optimized blog posts over 3 months (~10 per month)
  • Target high-intent, bottom-of-funnel keywords ("how much does X cost," "best X near me")
  • Each post includes optimized images, E-E-A-T signals, schema markup, internal linking, proper headers, and meta descriptions
  • Posts range from 800-2,000+ words based on topic and competition

Existing Content

  • Content migration and reorganization if you have an existing site
  • 301 redirects to preserve any existing rankings

On-Page Optimization (Every Page)

  • Title tags optimized for click-through rate and ranking
  • Meta descriptions that drive clicks
  • Header hierarchy (H1-H3) properly structured
  • Image optimization and compression
  • Internal linking architecture
  • Clean, keyword-rich URL structure
  • Schema markup: Local Business, Service, FAQ, Review, and more

Strategic Keyword Research

  • Comprehensive research for all services and service areas
  • Competitive analysis of top-ranking local competitors
  • "Low-hanging fruit" keywords for faster wins
  • Search intent mapping (informational vs. transactional)
  • Monthly keyword tracking and reporting

Local SEO Foundation

  • Citation building across 50+ local directories
  • NAP (Name, Address, Phone) consistency audit and cleanup
  • Local directory submissions (Yelp, Yellow Pages, industry-specific)
  • Local schema markup implementation

AI Search Optimization (Future-Proof)

  • Content optimized for ChatGPT, Perplexity, Claude, Google SGE
  • Structured data that helps AI understand and recommend your business
  • You'll show up when people ask AI tools for recommendations

Bottom line: Comprehensive SEO foundation designed to get you ranking for the searches that actually bring in jobs. Not just traffic — qualified leads.

03 Google Business Profile Management

Included

  • Full optimization of ONE (1) primary Google Business Profile
  • Complete setup (if new) or audit and optimization (if existing)
  • Category optimization (primary + secondary categories)
  • Service area definition and management
  • Biweekly Google Business Profile posts (2x per month)
  • Photo optimization and management
  • Review generation strategy and guidance
  • Q&A monitoring and management

Additional locations: Second, third, or more GBP locations available at a reasonable additional fee. Pricing depends on whether additional citation building is needed.

Why GBP Matters

Shows up in Google Maps (the "3-pack"), often the first impression for local searchers. Direct calls and direction requests. Review display builds immediate trust.

04 Google Local Service Ads (LSA)
  • Account setup and Google verification process
  • Profile optimization for maximum conversion
  • Service selection and pricing setup
  • Ongoing performance monitoring and optimization
  • Weekly check-ins on lead quality and volume

Note: LSA budget paid directly to Google by you (just like regular Google Ads).

Why LSAs Matter

Shows up ABOVE regular ads. "Google Screened" or "Google Guaranteed" badge. Pay per lead, not per click. High-intent, ready-to-buy prospects who are actively looking for your exact service.

05 Google Ads Management (Optional but Recommended)

Campaign Setup & Structure

  • Complete campaign strategy based on your services and budget
  • Proper account structure (campaigns, ad groups, keywords)
  • Comprehensive keyword research and negative keyword lists
  • Multiple ad variations for performance testing
  • Ad extensions setup (call, location, sitelink, callout)
  • Landing page optimization and creation
  • Conversion tracking setup (calls, forms, everything)
  • Call tracking integration for attribution

Ongoing Management & Optimization

  • Regular monitoring of campaign performance
  • Bid adjustments, ad copy testing, and Quality Score improvement
  • Search term analysis and negative keyword additions
  • Geographic, demographic, and device targeting refinement
  • Budget pacing and ad schedule optimization

Management fee structure: Up to $3,000/month in ad spend is INCLUDED in base price. Ad spend above $3K/month or multiple service areas may require a reasonable additional management fee — quoted upfront.

Why We Recommend Ads (At Least Initially)

SEO takes time to gain real momentum. Ads provide immediate lead flow while organic rankings build. They give us conversion data FAST — helping us optimize everything else. You can see ROI within the first month, control the budget, and turn them off anytime.

06 Call Tracking & CRM Integration

Call Tracking Setup

  • Call tracking setup and configuration (we recommend CallRail)
  • Dynamic number insertion (DNI) on website
  • Different tracking numbers for different marketing sources
  • Call recording for quality assurance and training
  • Voicemail transcription and lead notification setup
  • Integration with your dashboard

Cost: ~$50-100/month paid directly by you to the call tracking provider. Not required but HIGHLY recommended for proper attribution.

Why Call Tracking Matters

Know exactly which marketing channels drive phone calls. Attribute revenue to specific campaigns. Improve close rates by reviewing calls. Make data-driven decisions about budget allocation.

CRM & Tool Integration

Basic integration guidance for common platforms. We'll help connect your essential systems (email sequences, lead routing, automated follow-ups). More complex custom workflows available as an add-on service.

07 Reporting & Transparency

Real-Time Performance Dashboard

  • Custom dashboard with 24/7 access — no login required
  • Keyword rankings tracked weekly
  • Organic traffic, lead sources, and conversion rates
  • Call tracking data integrated
  • Google Ads performance (if running)
  • Cost per lead calculations
  • Geographic data and device breakdowns
  • Top-performing pages and content

Regular Communication

  • Automated weekly email reports
  • Monthly strategy calls available (not required, but there if you want them)
  • Email/text access for questions

Full Account Access

You own and have full access to: Google Analytics, Google Search Console, Google Ads, Google Business Profile, call tracking, website files and code, and all content. No black boxes. You see everything we see. If something's underperforming, we tell you and fix it.

08 Optional Add-On: Premium Backlink Building
  • High-quality backlink outreach and digital PR
  • ONLY quality, relevant sites (no spam, no sketchy link farms)
  • Industry-specific link targets
  • Content creation for link acquisition
  • Monthly reporting on acquired links

Pricing: Starting at $500/month. Month-to-month, cancel anytime. Tracked in your dashboard for full visibility.

Why Backlinks Matter

Major Google ranking factor. Builds domain authority, drives referral traffic, establishes industry credibility, and can significantly accelerate SEO results. We only pursue links we'd want for our own sites — quality over quantity, always.

The Process

What The First 3 Months Look Like

Here's exactly what happens and when. No surprises, no delays, no excuses.

  1. Foundation

    Weeks 1-2

    What We're Doing

    • Onboarding call to gather all necessary information
    • Secure access to your existing accounts
    • Comprehensive keyword research (100+ target keywords)
    • Competitive analysis of what's working for competitors
    • Website design mockups created (you review and provide feedback)
    • GA4, Search Console, and call tracking setup
    • Google Business Profile full audit and optimization
    • First round of website revisions based on your feedback

    Your time: ~2 hours total

  2. Go Live

    Weeks 3-4

    What We're Doing

    • Website goes live after final round of revisions
    • All service pages published
    • Blog content production begins (first 5-8 posts)
    • Google Ads campaigns built and launched (if included)
    • Local Service Ads setup completed
    • Citation building process begins (50+ directories)
    • Call tracking fully integrated and tested

    What You'll See

    Brand new website live. Google Ads running (if included) — leads can start coming in quickly. Call tracking working. Analytics tracking everything. First weekly report delivered.

    Your time: ~30 minutes (final approval)

  3. Building Momentum

    Months 2-3

    What We're Doing

    • Consistent content publishing (5-8 blog posts per month)
    • Remaining service + location pages published
    • Google Ads continuously optimized on real conversion data
    • Google Business Profile posts (twice per month)
    • Citation building continues
    • Weekly performance reports

    What You'll See

    First organic leads typically start appearing. Google Ads getting dialed in. Website traffic increasing. Rankings beginning to improve. Clear data in your dashboard showing what's working.

    Your time: Minimal

  4. Scaling & Optimization

    Month 3

    What We're Doing

    • SEO rankings building across target keywords
    • Continued optimization of top-performing pages
    • Evaluating geographic expansion opportunities
    • Full performance analysis and reporting

    What You'll See

    Lead flow becoming more predictable. Page 1 rankings building across target keywords. Growing organic traffic. Clearer picture of cost per lead. The system generating measurable ROI.

    Your time: Almost none — system running smoothly

  5. The Complete System

    By Month 3

    What You Have

    • Fully optimized website (fast, conversion-focused, ranking well)
    • 60+ pages of SEO-optimized content
    • Proven, profitable Google Ads campaigns (if running)
    • Google Business Profile fully optimized and active
    • Local citations built across 50+ directories
    • Call tracking showing exact source of every lead
    • Dashboard tracking everything in real-time
    • 3 months of performance data
    • A lead generation system you OWN

    And then you decide: continue with a maintenance plan, upgrade to growth, or take everything and walk away. Your call.

The Investment

Let's Be Direct About Costs

Here's what this would cost if you hired multiple specialists separately:

Service Typical Market Cost
Custom website design & development $5,000 - $15,000
3 months SEO services $3,000 - $6,000
60+ pieces of optimized content $3,000 - $10,000
Google Ads setup & 3-month management $3,000 - $6,000
GBP optimization & ongoing management $600 - $1,500
Call tracking setup & integration $300 - $800
Citation building (50+ directories) $500 - $1,500
Total if done separately $15,400 - $40,800

  • 3 founding spots left

    Best Value

    Founding Partner

    $5,750

    Total package price • one-time investment

    Upwork clients: pay via Upwork. Otherwise billed via QuickBooks — bank transfer or all major credit cards accepted.

    Save $3,800+ vs. future pricing

    • Full system built and managed for 3 months
    • Everything listed above — included
    • Google Ads management (up to $3K/mo spend)
    • Priority communication
    • The performance guarantee
    • Case study participation
    Get Started
  • Coming Soon

    Early Adopter

    $7,200

    After founding spots fill

    Save $2,300+ vs. full price

    • Full core system
    • 3 months management
    • The performance guarantee
    Opens after founding spots fill
  • Future

    Full Price

    $9,500+

    Standard rates

    • Same core system
    • Standard onboarding
    • No founding bonuses
    • Waitlist only
    Waitlist

This isn't fake urgency. We're building proof. Early partners get better rates because we need case studies as much as you need leads.

Additional Costs (Paid Separately by You)

These are direct costs to service providers — we don't mark them up:

  • Google Ads Spend

    Recommended $1,000-3,000/month. Paid directly to Google. You control the budget. Pause or adjust anytime.

    Paid to Google

  • Call Tracking Software

    ~$50-100/month (we recommend CallRail). Paid directly to your preferred provider.

    ~$50-100/mo

  • Premium Backlinks (Optional)

    Starting at $500/month. Only if you want to accelerate rankings. Cancel anytime.

    From $500/mo

Additional scope adjustments: Additional markets, GBP locations, higher ad spend coverage, or complex CRM workflows may have a small upcharge based on your specific needs — all quoted upfront. The price above is your total package investment, not per location.

The Promise

The Performance Guarantee

We're not interested in taking your money unless you get results.

Hit Our Targets — Or We Work Free Until We Do

Before we start, we'll agree on specific, measurable targets based on your business model, average job value, market competition, and quality thresholds. These aren't vague promises — they're numbers we both sign off on.

If we don't hit the agreed-upon targets within 90 days, we keep working for up to 3 additional months at no extra cost. Zero additional fees. Zero excuses.

Your Responsibilities (For the Guarantee to Apply)

  1. Respond to leads promptly. Within 24 hours minimum. First responder wins 35-50% of the time.
  2. Make genuine best efforts to close. Follow your normal sales process. Provide feedback on lead quality.
  3. Communicate. Let us know what's working and what's not. Participate in check-ins.
  4. Ideally run ads for at least 1-2 months. Not required, but ads give us faster data.

Why this guarantee works: Aligned incentives, risk reversal, proof of confidence, and long-term thinking. We're building relationships and case studies, not quick cash grabs.

After 3 Months

You Own Everything. Here Are Your Options.

Most agencies lock you in and hold your stuff hostage. We don't.

You Own (No Matter What)

  • The complete website (files, code, design)
  • All content created (60+ pages)
  • All accounts (Analytics, Search Console, Ads, GBP)
  • All tracking data and performance history
  • The domain (if we registered it)
  • The entire lead generation system

No "platform fee." No "migration fee." No hostage-taking BS.

  • Maintenance Plan

    Starting at $297/month

    Keep the system running smoothly. Monthly updates, rankings maintained, GBP management, ongoing optimization, priority support, and security maintenance.

  • Growth Package

    Custom pricing

    Everything in Maintenance PLUS aggressive expansion: more content, new locations, increased backlink building, advanced strategies, higher ad budgets, CRO, and new channels.

  • Walk Away

    $0

    Take everything with you. Handle marketing in-house, hire a different agency, or pause entirely. No hard feelings. No penalties. No "migration fees."

The bottom line: Most agencies build their business model on locking you in. We build ours on results and relationships. If you're happy, you'll stay. If not, you walk away with everything.

FAQ

Questions That Come Up After The Call

"We've been burned by agencies before. How is this different?"

Three key differences:

  1. You own everything from day one. Website, content, accounts, data — all yours.
  2. The guarantee. We don't get to walk away until you're getting results.
  3. Transparency. You see exactly what we're doing and what results it's generating.

We've seen too many local service businesses get screwed by agencies who promise the world and deliver dashboards.

"How do we know this will work for our business?"

We analyze your market and competitors before we commit. If your competitors are ranking and getting leads from Google, the playbook exists — we just execute it better.

If the data says it won't work, we'll tell you upfront before you spend a dollar.

"What if we don't see results after 3 months?"

That's exactly what the guarantee covers. We set clear targets before we start. If we miss them, we keep working for up to 3 more months at no extra cost.

"Why is the price so much lower than typical agencies?"

We're building proof. We need case studies across local service niches. You get world-class service at a lower rate. We get testimonials and data. As we scale, pricing increases to $9,500+.

"What do you need from us time-wise?"

Week 1: ~2 hours. Onboarding call, provide access, review design. Ongoing: Maybe 30 min/month. You run your business. We run your marketing.

"Do we have to do Google Ads?"

No, but we strongly recommend them for at least the first 2-3 months. SEO takes time. Ads get us data faster and bring leads while organic builds. You control the budget and can pause anytime.

"Is this legit? Will we get penalized by Google?"

100% white-hat and Google-compliant. No spammy backlinks, keyword stuffing, or black-hat tricks. We're building long-term assets, not exploiting loopholes.

"What about AI search tools like ChatGPT?"

We're ahead of this. Everything we build follows best practices for ChatGPT, Perplexity, Claude, Google SGE, and other emerging AI tools.

"Can you handle multiple locations?"

Yes. Base package covers one primary service area and one GBP. Additional locations available at reasonable fees — always quoted upfront.

"What if we need something custom?"

We're flexible. ServiceTitan, Jobber, custom reporting, multi-location buildouts — just ask and we'll give you a straight answer on cost.

"What if we need to pause or cancel?"

The 3-month term is the commitment. Cancel early and you keep everything built. After 3 months, month-to-month with 30 days notice.

"How do you handle communication?"

Email, text, phone. Weekly reports. Optional monthly calls. Email within 24 business hours, urgent items same day. We over-communicate.

"What if our competitor works with you?"

We maintain exclusivity in your direct service area. Direct competitor, same market — we choose one. Different markets are fine.

Next Steps

Ready To Get Started?

Here's exactly what happens next:

Schedule Another Call
  1. 1. Fill out the form below. Takes 3 minutes.
  2. 2. We send your custom agreement within 24 hours.
  3. 3. You sign and we start. All online, 5 minutes.
  4. 4. Onboarding within 2-3 days.
  5. 5. You're live in 2-3 weeks.

Request Your Custom Agreement

Fill this out and we'll send your formal agreement within 24 hours.

Interested in Premium Backlink Building?

We'll send a customized Statement of Work within 24 hours (usually sooner).