Your Proposal
You talked to Jack.
Here's what we covered.
You're reading this because we just got off the phone about one thing: getting you more leads without all the headaches.
Below is everything we discussed. The scope. The investment. The questions that usually come up after we hang up.
Take your time. No pressure.
Questions about this proposal? Call us:
619-304-1894Sound Familiar?
Here's the situation you're probably in
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Referral-dependent
Leads come in... sometimes. Good month, bad month, who knows. You can't plan. You can't hire confidently. You can't scale. You've built yourself a job, not a business.
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Burned by agencies
You paid $2-3K/month for "marketing." Got dashboards. Got reports. Couldn't point to a single job it actually produced. Now you're skeptical of everyone. Honestly, you should be.
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Trying to DIY it
YouTube videos at 10pm. Messing with Google Ads. Posting on social media when you remember. You're running two businesses now, and neither one is getting your full attention.
If that sounds familiar, here's what's supposed to happen instead:
Leads come in predictably. You know your numbers. You can plan, hire, and grow without the constant stress. And you own the system. It doesn't disappear the second you stop paying someone.
That's what we build.
The Full Package
What you're getting
100% white-hat methodology. No shortcuts. No tricks that work for six months then tank your rankings. Just proven tactics that compound over time.
We follow the latest best practices for ranking in AI tools like ChatGPT, Perplexity, and Claude. You show up in both traditional search and AI-powered answers.
- 1
Discovery & Setup
- Full keyword research for your services and service areas
- Competitive analysis of top-ranking local competitors
- Google Analytics 4 setup and configuration
- Google Search Console setup and verification
- CallRail call tracking integration
- Existing content migrated and organized
- 2
Brand New Website
- Custom-designed website built for conversions
- Mobile-first responsive design
- 80+ PageSpeed scores (faster than 90% of competitors)
- Clear calls-to-action on every page
- Professional copywriting included
- You own it outright — no hostage situations
- Ongoing maintenance and reasonable monthly updates
- 3
SEO — Content
- Up to 30 service pages, fully optimized
- Up to 30 blog posts targeting long-tail keywords
- Homepage optimization for primary keywords
- Title tags and meta descriptions for every page
- Header hierarchy (H1, H2, H3) properly structured
- Internal linking strategy implemented
- Schema markup for local business and services
- 4
SEO — Local
- Google Business Profile fully optimized
- GBP posts published twice per month
- Map pack ranking strategy
- Local citation building (50+ directories)
- NAP consistency audit and cleanup
- Local Service Ads (LSA) setup and management
- 5
SEO — Technical
- Site speed optimization baked into the build
- URL structure cleaned up and redirects handled
- 404 errors identified and fixed
- XML sitemap created and submitted
- Robots.txt properly configured
- Core Web Vitals passing
- 6
Google Ads
- Full campaign setup and structure
- Keyword research and negative keyword lists
- Ad copywriting and A/B testing
- Landing page optimization
- Conversion tracking setup
- Ongoing optimization and bid management
- You pay ad spend directly to Google (transparent)
- 7
Reporting & Transparency
- Custom real-time dashboard (always accessible)
- Automated weekly email reports
- Monthly strategy call (optional)
- Full access to all accounts and data
- No black boxes — you see everything
The Process
How it works
- 1
We build the system
New website. SEO foundation. Ads if you want them. Everything set up to generate leads, not just "traffic."
- 2
We optimize
We watch the data. Adjust what's working. Cut what's not. You focus on running your business.
- 3
You own it
After 3 months, you have a lead generation asset. From there, you choose: maintenance plan, growth package, or walk away with everything.
Timeline
What the 90-day sprint looks like
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Week 1
Foundation
- Onboarding call and account access
- Keyword research and competitive analysis
- Website design and build (you review before live)
- Analytics and tracking setup
- Google Business Profile optimized
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Weeks 2-4
Launch & Dial In
- Website goes live
- Service pages created and optimized
- Blog content production starts
- Google Ads live (if you want them)
- LSAs set up
- Local citations submitted
- First leads coming in
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Months 2-3
Optimize & Scale
- Ads optimized based on real data
- Content publishing continues
- SEO rankings climbing
- Backlink building starts (if added)
- Weekly reports flowing
- Full dashboard tracking everything
By month 3: You have a system you own. Leads coming in. Data proving what's working.
Pricing
The investment
What you'd pay elsewhere
- Custom website design & development
- $5,000 - $15,000
- Google Ads setup & management (3 mo)
- $2,500 - $5,000
- SEO & content strategy (3 mo)
- $4,500 - $12,000
- Google Business Profile optimization
- $500 - $1,000
- Total if done separately
- $12,500 - $33,000
Heavy Duty Leads
$5,750
Everything above, built and managed for 3 months. Total package price.
You save $6,800 - $27,300
Additional costs (paid separately):
- Google Ads spend ~$1,000/mo recommended Paid directly to Google
- Backlinks ~$1,000/mo recommended $500 minimum if you want them
- CallRail ~$50-100/mo Call tracking software
Risk-Free
The guarantee
We agree on targets before we start. Number of leads, number of calls, whatever makes sense for your business.
If we don't hit them, I keep working until we do.
Up to 3 additional months. No extra charge.
I'm not interested in taking money from people who don't get results. I've seen enough of that in this industry.
Your Options
What happens after 3 months
You own everything. The website. The content. The systems. From there, you choose:
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Maintenance Plan
Starting at $297/month
- Keep things running smoothly
- Monthly updates and tweaks
- Rankings maintained
- Ongoing optimization
-
Growth Package
Custom pricing
- Go bigger and more aggressive
- More content production
- Expanded service areas
- Advanced strategies
-
Walk Away
$0
- Take everything with you
- Handle it yourself
- Hire someone else
- No hard feelings
Most agencies hold your stuff hostage. I don't.
FAQ
Questions that come up after the call
"We've been burned by marketing people before."
I know. That's exactly why I build everything so you own it. Website, content, data — it's all yours. And the guarantee means I don't get to walk away until you're getting real results. I need this to work as much as you do.
"How do we know this will work for our business?"
We look at your competitors before we start. If they're ranking and getting leads from Google, the playbook exists. I just run it for you. If the data says it won't work, I'll tell you that before we start.
"What if we don't see results?"
That's what the guarantee covers. We agree on targets upfront. If we miss, I keep working. Up to 3 more months. I'm building case studies. I need wins as much as you do.
"Why is this so cheap?"
Because I'm building proof. I need results across different industries so I can scale this. You get a lower rate. I get case studies I can show future clients. Fair trade.
"What do you need from us?"
Access to your accounts (Google, hosting, etc). Your top services. Answers when I have questions. Maybe 1-2 hours in the first week, then very little after. You run your business. I run your marketing.
"Do we have to do Google Ads?"
No. But I recommend them for the first few months. SEO takes time to build. Ads get us data faster, show us what's converting and what's not, and bring in leads while we're building the organic engine. You can turn them off anytime.
"Is this stuff legit? Or are we going to get penalized?"
Everything we do is 100% white-hat and Google-safe. No spammy backlinks. No keyword stuffing. No tricks that juice your rankings for a few months then get you slapped. Just proven methods that build real authority over time.
"What about AI search? People are using ChatGPT now."
We're ahead of that. Everything we build follows the latest best practices for showing up in LLMs like ChatGPT, Perplexity, and Claude. The way people search is changing. We make sure you're visible in both.
Next Steps
Ready to move forward?
If this makes sense, let's do it.
I'll send over the agreement with everything scoped out. You review it, we get access to your accounts, and I start building.
Usually live within 2-3 weeks.
If you have questions, reply to my last email or book another call. No pressure either way.
— Jack